Privacy and Cookie Policy

This privacy policy sets out how ML Auto Keys uses and protects any information that you give
ML Auto Keys when you use this website – helping you understand how we collect,
store and process your data – and to put your mind at ease with regards to the information you provide us.

ML Auto Keys is committed to ensuring that your privacy is protected. Should we
ask you to provide certain information by which you can be identified when using this
website, then you can be assured that it will only be used in accordance with this privacy
statement.

ML Auto Keys may change this policy from time to time by updating this page.
You should check this page from time to time to ensure that you are happy with any
changes.

WHERE TO FIND US

● Registered office: 23 High Street, Anytown, Anywhere
● Our website: https://www.mlautokeys.co.uk
If you are dissatisfied with any aspect of our Privacy Policy, you may have legal rights and,
where relevant, we have described these in this policy.

WHAT WE COLLECT

To help provide you with, and improve our service, we (and our third parties, such as Google)
may collect and process the following data about you:
● Information you submit via web forms such as your first name, surname, phone
number and email.
● Your IP addresses, cookie identifiers, and website activity.
● Information we collect at trade events and shows.
● A record of your correspondence with us via phone, email or other means.
Details of your visits to our website including the following data sets; device information,
location information, third party data (for marketing campaign management).
Please note we do not share your details with any third parties without your consent.

WHAT WE DO WITH THE INFORMATION WE GATHER

We require this information to understand your needs and provide you with a better service,
and in particular for the following reasons:

● Internal record keeping.
● Targeted advertising purposes (where expressly agreed to by yourself)
● We may use the information to improve our products and services.
● We may periodically send promotional emails about new products, special offers or
other information which we think you may find interesting using the email address
which you have provided.
● From time to time, we may also use your information to contact you for market
research purposes. We may contact you by email, phone, fax or mail. We may use
the information to customise the website according to your interests.

SECURITY

We are committed to ensuring that your information is secure. In order to prevent
unauthorised access or disclosure, we have put in place suitable physical, electronic and
managerial procedures to safeguard and secure the information we collect online.

HOW WE USE COOKIES

A cookie is a small file that asks permission to be placed on your computer’s hard drive.
Once you agree, the file is added and the cookie helps analyse web traffic or lets you know
when you visit a particular site. Cookies allow web applications to respond to you as an
individual. The web application can tailor its operations to your needs, likes and dislikes by
gathering and remembering information about your preferences.
We use traffic log cookies to identify which pages are being used. This helps us analyse
data about web page traffic and improve our website in order to tailor it to customer needs.
We only use this information for statistical analysis purposes and then the data is removed
from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which
pages you find useful and which you do not. A cookie in no way gives us access to your
computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept
cookies, but you can usually modify your browser setting to decline cookies if you prefer.
This may prevent you from taking full advantage of the website.

MANAGING COOKIES ON OUR SITE

Most modern browsers allow you to manage cookies saved on your computer. For example
you may wish to accept all cookies or reject all cookies.
For details on how to do this for your browser, click here.

PROCESSING YOUR PERSONAL DATA

We may process your personal data in a secure manner that meets European Privacy Laws.
As a company, we process under the concept of ‘legitimate interests. Therefore, when you
provide your personal details to us, we ensure that your data is processed for a distinct
purpose whilst ensuring that your interests, rights and freedoms have been thoroughly
considered. We will not use personal data for activities where our business interests are
overridden by the impact on your privacy or other interests.
We will carefully process the personal information you have supplied to us to conduct and
manage our business, to provide relevant marketing communications, fulfil our service
commitments and provide the best possible customer service whilst delivering a secure
experience.
If you are not happy about the manner in which we process your data, the ‘your rights’
section of this page provides details on how you can withdraw from processing.
We will not transfer your collected data to storage outside the European Economic Area
(EEA) in compliance with requirements set by the General Data Protection Regulation.
By giving us your personal data to fulfil your order or to allow us to provide services to you,
we will endeavour to keep your data secure. We pursue ongoing improvement in the
methods used to transfer and store data, ensuring that we align with industry standards.
Personal data may be stored securely on third party platforms which are used for marketing
or operational purposes.

RETAINING YOUR PERSONAL DATA

When storing data, we aim to retain the data for no longer than is necessary for the purpose
in which it was obtained, with the objective to ensure the highest level of data accuracy.
Where identified as inaccurate, data is either rectified or destroyed in a secure manner.
Data retention periods may vary between operational activities, with the business providing
consideration as to the length of time data is held for on a case by case basis.
Regarding storage, there are several ways in which your data may be stored:
● Within cloud servers. When utilising platforms to fulfil our operational requirements,
third party solutions may be used to store the data. As a company, we aim to utilise
partners who have data centres within the European Economic Area (EEA).
● Hard copy, where hard copies of data are retained, they are kept in a secure and
clean environment.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used
these links to leave our site, you should note that we do not have any control over that other
website. Therefore, we cannot be responsible for the protection and privacy of any
information which you provide whilst visiting such sites and such sites are not governed by
this privacy statement. You should exercise caution and look at the privacy statement
applicable to the website in question.

YOUR RIGHTS

In line with the General Data Protection Regulation, you have the following rights:

● Subject access request – To see what information we hold on you, contact us at:
info@mlautokeys.co.uk
● Right to be forgotten – Once you know what personal information we hold on you,
you can request us to delete the relevant information by contacting us at
info@mlautokeys.co.uk. You will be able to unsubscribe from any email
communications at any time via the footer in the emails that we distribute.
● Right to object from us processing your data – You can object to processing from
direct marketing communications using our unsubscribe form. For other types of
processing, please contact luke@brinnicklocksmiths.co.uk
● Right to correct your data – if any of your personal data we hold isn’t accurate, let us
know and we’ll get it updated for you at info@mlautokeys.co.uk

We aim to comply with legislation and respond within thirty days of receiving personal data
requests. These requests are handled by our Business Support department.
Third parties seeking access to an individual’s data should initially contact the individual
regarding such requests.
We will not sell, distribute or lease your personal information to third parties unless we have
your permission or are required by law to do so. We may use your personal information to
send you promotional information about third parties which we think you may find interesting
if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data
Protection Act 1998. A small fee will be payable.

If you would like a copy of the information held on you please write to us.

SUPERVISORY AUTHORITY

We adhere to guidance from the ICO (Information Commissioner’s Office), they are the UK’s
independent body that have been set up to uphold information rights. The ICO have stated
that In line with the GDPR, details we provide to you about how we process personal data
must be:

● Concise, transparent, intelligible and easily accessible.
● Written in clear and plain language.
● Free of charge.

If you have a concern about information practices, you can raise your concerns with the ICO.